by Justin Byers, Business Intelligence Analyst, 6/25/2009
Ad revenue, both online and mobile, is still a viable part of income for many companies. There are some very large players in this market, and with the influx of apps for the iPhone and other mobile devices, this seems to remain a volatile sector. This week we are going to take a look at one of the companies involved in the mobile advertising sector.
Admob, Inc. was founded in 2006 and is headquartered in San Mateo, California. The company states on its website that it is "the world's largest mobile advertising marketplace." Earlier this year in a blog posting, Omar Hamoui the CEO & Founder of Admob, announced that the company had closed on an additional $12.5 MM extension of a previous round of financing that was taken in late 2008.