10.1.1: Marketing the Fund: How to write an Effective Investor Presentation

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Abstract

The author of Marketing the Fund: How to write an Effective Investor Presentation is Amy Solas. Here are Solas Communications International's key rules for writing presentations to prospective investors that are persuasive, clear and compelling. We developed these rules, which may challenge some of your preconceived notions about "good" presentations, incorporating a communications methodology developed by McKinsey and used throughout the consulting world. SCI's approach wins rave reviews from audiences and presenters alike. First, a few words on common misconceptions about the role of presentations in the investment process. An investor presentation isn't a "leave-behind" for meetings where you speak off-the-cuff. An effective investor presentation supports the speaker and reinforces her messages while she is presenting. An investor presentation isn't a replacement for a strong executive summary. If, during an initial conversation, a prospective investor tells you, "Send me your presentation," it means, "I'm drowning in...